Digital Marketing
Material type:
TextPublication details: Chennai, McGraw Hill; 2023.Edition: 3rd edDescription: xxvi, 546 pISBN: - 978-93-5532-040-7
- 658.872 GUP
MBA Books
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Atria Institute of Technology | Atria Institute of Technology | 658.872 SEE (Browse shelf(Opens below)) | Available | MBA | PG03699 | |
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Atria Institute of Technology | Atria Institute of Technology | 658.872 SEE (Browse shelf(Opens below)) | Available | MBA | PG03700 | |
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Atria Institute of Technology | Atria Institute of Technology | 658.872 SEE (Browse shelf(Opens below)) | Available | MBA | PG03701 | |
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Atria Institute of Technology | Atria Institute of Technology | 658.872 SEE (Browse shelf(Opens below)) | Available | MBA | PG03702 | |
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Atria Institute of Technology | Atria Institute of Technology | 658.872 SEE (Browse shelf(Opens below)) | Available | MBA | PG03703 | |
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Atria Institute of Technology Reference Book | Atria Institute of Technology | 658.872 GUP (Browse shelf(Opens below)) | Available | MBA | PG03533 | |
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Atria Institute of Technology | Atria Institute of Technology | 658.872 GUP (Browse shelf(Opens below)) | Available | MBA | PG03534 | |
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Atria Institute of Technology | Atria Institute of Technology | 658.872 GUP (Browse shelf(Opens below)) | Available | MBA | PG03535 | |
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Atria Institute of Technology | Atria Institute of Technology | 658.872 GUP (Browse shelf(Opens below)) | Available | MBA | PG03536 | |
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Atria Institute of Technology | Atria Institute of Technology | 658.872 GUP (Browse shelf(Opens below)) | Available | MBA | PG03537 |
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| 658.409 SUD The CEO factory: Management Lessons from Hindustan Unilever | 658.42 PAU Flight of the Unicorns: Lessons from India's Startup Bubble | 658.5 JAN Supply Chain Management Text and Cases | 658.872 GUP Digital Marketing | 920 AND OPEN: an autobiography |
Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.
Salient Features:
1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.
2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.
3. Addition of relevant case studies across all the chapters
4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.
5. Provides extensive online content for students and instructors
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