Advertising and Promotion :An Integrated Marketing Communications Perspective (Record no. 8476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00573nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250516113336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250515b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600807 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | George E Belch ,Michael A Belch ,Keyoor Purani |
| 9 (RLIN) | 16290 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion :An Integrated Marketing Communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai, |
| Name of publisher, distributor, etc. | Mc Graw Hill Education India pvt .ltd. |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi,712,e29p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MBA |
| 9 (RLIN) | 16291 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | MBA Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Department | Bill Number | Bill Date | Discount % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | REFERENCE | Atria Institute of Technology | Atria Institute of Technology | 06/05/2025 | Sri Book World | 1130.00 | 659.1 BEL | MBA03833 | 15/05/2025 | 15/05/2025 | MBA Books | MBA Books | IN3112 | 01/05/25 | 30.25% | ||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 06/05/2025 | Sri Book World | 1130.00 | 659.1 BEL | MBA03834 | 15/05/2025 | 15/05/2025 | MBA Books | MBA Books | IN3112 | 01/05/25 | 30.25% |
