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Advertising and Promotion :An Integrated Marketing Communications Perspective

George E Belch ,Michael A Belch ,Keyoor Purani

Advertising and Promotion :An Integrated Marketing Communications Perspective - 12th - Chennai, Mc Graw Hill Education India pvt .ltd. 2023 - xxxi,712,e29p.

ISBN: 9789354600807

Subjects--Topical Terms:
MBA

Dewey Class. No.: 659.1 BEL

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