Advertising And Promotion : An Integrated Marketing Communications Perspective (Record no. 8261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00558nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240925091538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240925b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600807 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | George E Belch, Michael A Belch and Keyoor Purani |
| 9 (RLIN) | 15980 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising And Promotion : An Integrated Marketing Communications Perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai, |
| Name of publisher, distributor, etc. | McGraw Hill Education India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi,712, E-29p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MBA |
| 9 (RLIN) | 15981 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | MBA Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Department | Bill Number | Bill Date | Discount % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 19/08/2024 | Sri Book World | 1130.00 | 659.1 BEL | PG03804 | 25/09/2024 | 25/09/2024 | MBA Books | MBA Books | IN1994 | 15/08/24 | 28.50% | |||||
| Dewey Decimal Classification | Atria Institute of Technology | Atria Institute of Technology | 19/08/2024 | Sri Book World | 1130.00 | 659.1 BEL | PG03805 | 25/09/2024 | 25/09/2024 | MBA Books | MBA Books | IN1994 | 15/08/24 | 28.50% |
