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Advertising And Promotion : An Integrated Marketing Communications Perspective

George E Belch, Michael A Belch and Keyoor Purani

Advertising And Promotion : An Integrated Marketing Communications Perspective - Chennai, McGraw Hill Education India Pvt. Ltd. 2022. - xxxi,712, E-29p.

ISBN: 9789354600807

Subjects--Topical Terms:
MBA

Dewey Class. No.: 659.1 BEL

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