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Advertising and Promotion (Record no. 1089)

MARC details
000 -LEADER
fixed length control field	00476nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221231s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-1-25-902685-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Belch,George.E & Belch,Michael.A
9 (RLIN)	2229
245 #0 - TITLE STATEMENT
Title	Advertising and Promotion
250 ## - EDITION STATEMENT
Edition statement	9 th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	McGraw Hill Education PVT LTD
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	2014
300 ## - PHYSICAL DESCRIPTION
Extent	Xliii + 1016 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term following geographic name entry element	Advertising,Promotion
9 (RLIN)	2230
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	MBA Books

Holdings
Not for loan	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type	Bill Number	Bill Date	Discount %
REFERENCE	Atria Institute of Technology	Atria Institute of Technology	10/08/2017	Sunrise publishers & Distributors	685.00	659.1 BEL	PG02889	31/12/2022	685.00	31/12/2022	MBA Books	IN1640	2017-06-10	28
	Atria Institute of Technology	Atria Institute of Technology	10/08/2017	Sunrise publishers & Distributors	685.00	659.1 BEL	PG02890	31/12/2022	685.00	31/12/2022	MBA Books	IN1640	2017-06-10	28
	Atria Institute of Technology	Atria Institute of Technology	10/08/2017	Sunrise publishers & Distributors	685.00	659.1 BEL	PG02891	31/12/2022	685.00	31/12/2022	MBA Books	IN1640	2017-06-10	28