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Advertising and Promotion

Belch,George.E & Belch,Michael.A

Advertising and Promotion - 9 th - New Delhi McGraw Hill Education PVT LTD 2014 - Xliii + 1016 p.

ISBN: 978-1-25-902685-0

Subjects--Topical Terms: Advertising,Promotion

Dewey Class. No.: 659.1 BEL

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