000 00359nam a2200133Ia 4500
008 221231s9999 xx 000 0 und d
100 _aSemenik, Richard J
_91529
245 0 _aPromotion & Integrated Marketing Communications
260 _bThomson Learning
260 _c2002
300 _a582
650 _aAdvertising & Public Relations
_91530
942 _cMBA_BK
999 _c762
_d762