000 00335nam a2200133Ia 4500
008 221231s9999 xx 000 0 und d
100 _aKapferer, Jean Noel
_91523
245 0 _aStrategic Brand Management
260 _bKogan Publication
260 _c2006
300 _a443
650 _aHuman Resource Management
_91524
942 _cMBA_BK
999 _c759
_d759