000 00330nam a2200133Ia 4500
008 221231s9999 xx 000 0 und d
100 _aKapeerer, Jean Noel
_91478
245 0 _aStrategic Brand Management
260 _bKogan Publication
260 _c2000
300 _a242
650 _aStrategic Management
_91479
942 _cMBA_BK
999 _c736
_d736