000 00337nam a2200145Ia 4500
008 221231s9999 xx 000 0 und d
100 _aKeller, Kevin Lane
_91459
245 0 _aStrategic Brand Management
250 _a2
260 _bPearson
260 _c2006
300 _a788
650 _aStrategic Management
_91460
942 _cMBA_BK
999 _c726
_d726