000			00334nam a2200145Ia 4500
008			221231s9999 xx 000 0 und d
100			_aBatra, Rajeev _9194
245		0	_aAdvertising Management
250			_a5
260			_bPearson
260			_c1996
300			_a754
650			_aAdvertising & Public Relations _9195
942			_cMBA_BK
999			_c72 _d72