000			01953nam a22002177a 4500
003			AIT
005			20231012122037.0
008			231012b ii ||||| |||| 00| 0 eng d
020			_a9789354600685
040			_cAIT
082			_a001.42 _bSCH
100			_aSchindler, Pamela S. _913726
245			_aBusiness Research Methods
250			_a13 th ed.
260			_aChennai, _bMcGraw Hill ; _c2023.
300			_axxx, 608 p.
520			_aThe Thirteenth Edition of Business Research Methods reflects a thoughtful revision of the text. Both students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The author has used managerial decision-making as the theme of the book and provides the content and structure to ensure students grasp the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor. Salient Features: 1. Extensive visual aids–pictures, diagrams, and graphs–are added to clarify and reinforce the concepts 2. 31 fully integrated research process exhibits are given, which link concepts within the standalone chapters 3. Fundamentals of research are taught first to help the students grow and learn gradually 4. Substantial number of examples are added throughout the book 5. Discussion questions make the topics taught more relevant and tie the link to the learning objectives 6. Key terms and glossary to reinforce the language of research 7. Good balance provided between theory and practical application of the topics 8. Managerial decision-making is the key theme of the book 9. Complete support for in-depth research project provided 10. Structured content to help students to grasp even complex concepts easily
648			_aMBA _913727
650			_aBusiness Research Methods _913728
942			_2ddc _cMBA_BK _n0
999			_c7158 _d7158