000			02167nam a22002177a 4500
003			AIT
005			20230925152936.0
008			230925b ii ||||| |||| 00| 0 eng d
020			_a9781529742800
040			_cAIT
082			_a658.8 _bHAN
100			_aHanlon, Annmarie _913706
245			_aDigital Marketing : Strategic planning & integration
250			_a2nd ed
260			_aNew Delhi , _bSAGE Publications Ltd ; _c2022.
300			_axvii, 454 p.
520			_aAn unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
648			_aDigital Marketing, Strategic planning integration _913707
650			_aMBA _913708
942			_2ddc _cMBA_BK _n0
999			_c7151 _d7151