000			01669nam a22002177a 4500
003			AIT
005			20231012171548.0
008			230822b ii ||||| |||| 00| 0 eng d
020			_a978-93-5532-040-7
040			_cAIT
082			_a658.872 _bGUP
100			_aSeema Gupta _913490
245			_aDigital Marketing
250			_a3rd ed
260			_aChennai, _bMcGraw Hill; _c2023.
300			_axxvi, 546 p.
500			_aBuilt to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features. Salient Features: 1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc. 2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc. 3. Addition of relevant case studies across all the chapters 4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc. 5. Provides extensive online content for students and instructors
648			_aMBA _913748
650			_aDigital Markrting _913749
942			_2ddc _cMBA_BK _n0
999			_c7063 _d7063