000 00354nam a2200145Ia 4500
008 221231s9999 xx 000 0 und d
100 _aDuncan, Tam
_9846
245 0 _aPrinciples of advertising & IMC
250 _a2nd
260 _bTata McGraw-Hill
260 _c2005
300 _a732
650 _aAdvertising & Public Relations
_9847
942 _cMBA_BK
999 _c407
_d407