000 00407nam a2200145Ia 4500
008 221231s9999 xx 000 0 und d
100 _aJones, John Philip & Slater, Jan S  
_9700
245 0 _aWhat's in a Name ? Advertising & the Concept of Brands
250 _a2
260 _bPrentice-Hall of India
260 _c2003
300 _a308
650 _aAdvertising & Public Relations
_9701
942 _cMBA_BK
999 _c333
_d333