Examination Circular for III & IV Year Students 2025 - 2026 Examination Circular for I & II Year Students 2025 - 2026

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1. BE Books
Nine Lies About Work: A Freethinking Leader’s Guide to the Real World by
  • Buckingham, Marcus & Goodall, Ashley
Edition: First Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Harvard Business Review Press ; 2019
Availability: Items available for loan: Atria Institute of Technology (1)Call number: 547 MAR.

2. BE Books
Blue Ocean Strategy : How to Create Uncontested Market Space And Make The Competition Irrelevant by
  • W Chana Kim And Renee Mauborgne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Harvard Business Review Press.
Availability: Items available for reference: Atria Institute of Technology: REFERENCE (1)Call number: 658.802.

3. BE Books
The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail by
  • Clayton M. Christensen
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Harvard Business Review Press 2000
Availability: Items available for reference: Atria Institute of Technology: REFERENCE (1)Call number: 658.40 CHR.

4. B.Sc. (HONS) Book
The Design of Business: why design thinking is the next competitive advantage by
  • Roger Martin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA, Harvard Business Review Press ; 2009
Availability: Items available for reference: Atria Institute of Technology: REFERENCE (2)Call number: 658.40 MAR, ...

5. MBA Books
Human + Machine : Reimagining Work in the Age of AI by
  • Paul R. Daugherty & H. James Wilson
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Massachusetts. Harvard Business Review Press, 2024
Availability: Items available for loan: Atria Institute of Technology (2)Call number: 331.256 DAU, ...

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