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By Seema Gupta. Chennai, McGraw Hill; 2023 . xxvi, 546 p. , Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features. Salient Features: 1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc. 2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc. 3. Addition of relevant case studies across all the chapters 4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc. 5. Provides extensive online content for students and instructors 978-93-5532-040-7

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Human Resource Management, 16e

By Gary Dessler & Bijju Varkkey. Chennai, Pearson; 2023 . xxxvii, 750 p. , Updated chapters with dozens of new topics, practical examples, and research insights. Seven new end-of-chapter cases on Starbucks, Tesla, Techtonic, Uber, HubSpot, Vice Media, and a meatpacking firm have been added to the text. They replace older cases in the respective chapters. All other application cases have also been updated, as necessary. This book’s Strategic HR features give students a bird’s-eye view of how all the topics in each chapter fit together, and a tool instructor can use to illustrate these interrelationships.In addition, a Fully Integrated Strategy Case and Strategy Maps help to provide the most comprehensive treatment of strategic human resource management in an HR survey text. 978-93-539-4220-5

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Principles of Fire Safety Engineering : Understanding Fire and Fire Protection

By Das, Akhil Kumar. New Delh, PHI Learning Private Limited; 2023 . xvi, 212 p. , Fire Safety is the science of fire and the means of protection against it. Being multidisciplinary in nature, the subject is closely related to chemical engineering, building services, electrical, electronics, structural and civil engineering and industrial engineering. There is a dearth of books on this subject, and therefore, the author aims to provide readers with a lucidly written, comprehensive text explaining the fundamentals of the fire process and means of protection. Comprising twelve chapters, this well-illustrated book with data tables begins with the introduction of the subject and then proceeds to explain fire process, its chemistry, heat and temperature in fire, hydraulics, active and passive fire protection systems, risk management and insurance, and finally investigations and reconstructions of fire incidents. The book appends useful information on fire safety including cases to explain the causes of fire, Indian Standards on fire safety, explosion and properties of some flammable materials. NEW TO THE SECOND EDITION • A chapter on Modelling for Fire Safety • Updated data tables and text wherever necessary TARGET AUDIENCE B.Tech. (Safety and Fire Engineering) B.Tech. (Chemical Engineering) What Readers say? ...perfect book ...useful for fire fighting engineers ...and beginners ...Excellent product ... ‘must read’ book ...One of the best book ...‘worth every penny’ ...and so on. Please visit www.phindia.com to read more such comments. 978-93-89347-23-4

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A Textbook of Engineering Mathematics Vol. I Strictly according to model curriculum developed by AICTE

By Manish Goyal & N. P. Bali. New Delhi, Laxmi Publications (P) Ltd; 2023 . M-7. 46 978-93-5274-376-6

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A Textbook of Engineering Mathematics Vol. II Strictly according to model curriculum developed by AICTE

By Manish Goyal & N. P. Bali. New Delhi, Laxmi Publication (P) Ltd; 2023 . M-14. 142 978-93-5274-376-6

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Solid State Physics

By S O Pillai. New Delhi, NEW AGE International Pvt Ltd; 2023 . xxix, 921 p. 978-93-95161-01-5

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Software Engineering: A Practitioner's Approach

By PRESSMAN, Roger S and MAXIM, Bruce R. Chennai, MC Graw Hill Education (India) Private Limited ; 2023 . xxix, 941 p. 978-93-5316-571-0

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Data Mining : Concepts and Techniques

By Jiawei Han, Jian Pei and Hanghang Tong. New Delhi, Elsevier RELX India Pvt. Ltd ; 2023 . xxiv, 752 p. 978-81-312-6766-0

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GATE 2024 Civil Engineering

By G. K. Publications. New Delhi, G K Publications (P) Ltd ; 2023 . xxviii, 16.62, 26 p. 978-93-56812-34-5

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A Textbook of Hydrology

By P. Jaya Rami Reddy. New Delhi, University Science Press ; 2023 . ix, 509 p. 978-93-80856-04-9

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Civil Engineering (Conventional And Objective Type)

By Khurmi, R S & Gupta J K. New Delhi, S Chand and Company Limited ; 2023 . xviii, 598 p. 9789355014443

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Ethics Integrity and Aptitude in Governance

By Ranvijay Upadhyay. New Delhi, S Chand and Comapany Limited ; 2023 . xxii, 589 p. 9789355017352

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Indian Polity & Governance : For UPSC Civil Services & State PSC Examinations

By Nithin Shivhare. New Delhi, S Chand and Company Limited ; 2023 . xxiii, 386 + 86 p. 9789355017086

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GST & Customs Law

By K.M. Bansal. New Delhi, Taxmann Publications (P.) Ltd. ; 2023 . 24.8 p. 9789356226401

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