Examination Circular for III & IV Year Students 2025 - 2026 Examination Circular for I & II Year Students 2025 - 2026

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221. MBA Books
Crafting and Executing Strategy by
  • Thompson,Arthur .A & etal
Edition: 18th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata McGraw-Hill Education Private Limited ; 2012
Availability: Items available for loan: Atria Institute of Technology (2)Call number: 658.4 THO, ... Items available for reference: Atria Institute of Technology: REFERENCE (1)Call number: 658.4 THO.

222. MBA Books
Public Relations The Profession and the Practice by
  • Lattimore,Dan & etal
Edition: 3 rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata McGraw-Hill Education Private Limited ; 2012
Availability: Items available for loan: Atria Institute of Technology (1)Call number: 659.2 LAT. Items available for reference: Atria Institute of Technology: REFERENCE (1)Call number: 659.2 LAT.

223. MBA Books
Marketing by
  • Etzel,Michael & etal
Edition: 14 th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata McGraw-Hill Education Private Limited ; 2010
Availability: Items available for loan: Atria Institute of Technology (2)Call number: 658.83 ETZ, ... Items available for reference: Atria Institute of Technology: REFERENCE (1)Call number: 658.83 ETZ.

224. MBA Books
Negotiation by
  • Lewicki ,Roy.J
Edition: 5 th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata McGraw-Hill Education Private Limited ; 2008
Availability: Items available for reference: Atria Institute of Technology: REFERENCE (1)Call number: 658.4052 LEW.

225. MBA Books
Services Marketing Integrating Customer Focus Across the Firm by
  • Zeithaml , Valarie .A & etal
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata McGraw-Hill Education Private Limited ; 2015
Availability: Items available for loan: Atria Institute of Technology (4)Call number: 658.8 ZEI, ... Items available for reference: Atria Institute of Technology: REFERENCE (1)Call number: 658.8 ZEI.

226. MBA Books
Business and Society by
  • Lawrence,Anne.T & Weber,James
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata McGraw-Hill Education Private Limited ; 2010
Availability: Items available for loan: Atria Institute of Technology (3)Call number: 658.47 LAW, ...

227. MBA Books
Sales & Distribution Management by
  • Havaldar,Krishna.K & etal
Edition: 2 nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata McGraw Hill Education Private Limited ; 2012
Availability: Items available for loan: Atria Institute of Technology (2)Call number: 658.8 HAV, ... Items available for reference: Atria Institute of Technology: REFERENCE (1)Call number: 658.8 HAV.

228. MBA Books
Advertising and Promotion by
  • Belch,George.E & Belch,Michael.A
Edition: 9 th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; McGraw Hill Education PVT LTD ; 2014
Availability: Items available for loan: Atria Institute of Technology (2)Call number: 659.1 BEL, ... Items available for reference: Atria Institute of Technology: REFERENCE (1)Call number: 659.1 BEL.

229. MBA Books
Retailing Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw Hill Education PVT LTD ; 2017
Availability: Items available for loan: Atria Institute of Technology (3)Call number: 628.87PRA, ...

230. MBA Books
Investament
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw Hill ; 2018
Availability: Items available for loan: Atria Institute of Technology (3)Call number: 332.6BOD, ...

231. MBA Books
Services Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw Hill ; 2019
Availability: Items available for loan: Atria Institute of Technology (5)Call number: 658.8ZEI, ...

232. MBA Books
Investments by
  • Bodie,Zvi & etal
Edition: 11ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai ; McGraw Hill Education PVT LTD ; 2019
Availability: Items available for loan: Atria Institute of Technology (1)Call number: 332.6.BOD. Items available for reference: Atria Institute of Technology: REFERENCE (1)Call number: 332.6.BOD.

233. MBA Books
Organizational Behavior Evidence - Based Approach by
  • Luthans, Fred
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; McGraw Hill Education PVT LTD ; 2019
Availability: Items available for loan: Atria Institute of Technology (1)Call number: 658.3 LUT. Items available for reference: Atria Institute of Technology: REFERENCE (1)Call number: 658.3 LUT.

234. MBA Books
Strategic Management by
  • Pearce,john A & etal
Edition: 14th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai ; McGraw Hill Education PVT LTD ; 2019
Availability: Items available for reference: Atria Institute of Technology: REFERENCE (2)Call number: 658.4012 PEA, ...

235. MBA Books
Management Information System by
  • O B ien, James A. & etal
Edition: 10th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; McGraw Hill  PVT LTD ; 2014
Availability: Items available for loan: Atria Institute of Technology (6)Call number: 658.403 O'BRI, ...

236. MBA Books
Operations Management by
  • Stevenson,William J
Edition: 12th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill ; 2019
Availability: Items available for loan: Atria Institute of Technology (3)Call number: 658.5 STE, ...

237. MBA Books
Operations  & Supply Management by
  • Chase, Richard B. & ETAL
Edition: 15th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai ; McGraw Hill ; 2019
Availability: Items available for reference: Atria Institute of Technology: REFERENCE (2)Call number: 658.5 CHA, ...

238. MBA Books
Management Accounting by
  • Khana.M.Y & Jain P.K
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill Education ; 2019
Availability: Items available for loan: Atria Institute of Technology (3)Call number: 658.1511 KHA, ...

239. MBA Books
Legal Aspects of  Business by
  • Pathak,Akhileshwar
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai ; McGraw-Hill ; 2014
Availability: Items available for reference: Atria Institute of Technology: REFERENCE (1)Call number: 347.7 PAT.

240. MBA Books
Financial Management by
  • Chandra,Prassna
Edition: 7thed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata McGraw-Hill Education ; 2010
Availability: Items available for reference: Atria Institute of Technology: REFERENCE (2)Call number: 658.15 CHA, ...

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