Clow, Kenneth E., Kurtz, David L. <br/><br/>
Services Martkeitng 2E : Operation Management and Strategy 

 - 2nd Ed 
 -  Biztantra  2009 
 - 452 
<br/><br/><label>ISBN: </label>81-7722-376-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing