00340nam a2200133Ia 4500008004100000020001800041100003700059245002800096250001200124260002700136260000900163300000900172650002500181221231s9999 xx 000 0 und d a81-317-1547-7 aKotler, Philip & Armstrong, Gary 0aPrinciples of Marketing a12th Ed bPrentice-Hall of India c2008 aI-19 aManagement Marketing