Rajendra Nargundkar <br/><br/>
Services Marketing : Text and Cases 

 - 2nd Ed 
 -  Tata McGraw-Hill  2008 
 - 451 
<br/><br/><label>ISBN: </label>0-07-061631-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing