00343nam a2200133Ia 4500008004100000020002200041100003700063245002800100250001200128260002700140260000900167300000800176650002500184221231s9999 xx 000 0 und d a978-81-317-1547-5 aKotler, Philip & Armstrong, Gary 0aPrinciples of Marketing a12th Ed bPrentice-Hall of India c2009 a557 aManagement Marketing