Kotler, Philip & Armstrong, Gary <br/><br/>
Principles of Marketing 

 - 12th Ed 
 -  Prentice-Hall of India  2009 
 - 557 
<br/><br/><label>ISBN: </label>978-81-317-1547-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing