Ramaswamy V.S., Namakumari S. <br/><br/>
Marketing Management : Global Perspective Indian Context 

 - 4th Ed 
 -  Macmillan Pub India Ltd  2009 
 - 872 
<br/><br/><label>ISBN: </label>023-063-729-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing