Arun Kumar., Meenakshi. N <br/><br/>
Marketing Management : Comprehensive Text Best Practices.. 

 - 1st ED 
 -  Vikas Publishing H P Ltd  2008 
 - 864 
<br/><br/><label>ISBN: </label>978-81-259-2062-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing