Satish K. Batra., S H H Kazmi <br/><br/>
Consumer Behaviour : Text and Cases 

 - 2nd Ed 
 -  Excel Books  2008 
 - 295 
<br/><br/><label>ISBN: </label>978-81-7446-644-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing