Hawkins, Del L., Best, Roger J., etal <br/><br/>
Consumer Behavior : Building Marketing Strategy 

 - 9th Ed 
 -  Tata McGraw-Hill  2009 
 - 867 
<br/><br/><label>ISBN: </label>0-07-060086-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing