TY  - BOOK
AU  - Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
TI  - Marketing 4.0 : Moving from Traditional to Digital 
SN  - 9781119341208
U1  - 658.81 KOT 
PY  - 2017///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - MBA
KW  - Marketing
KW  - Internet Marketing
ER  -