Philip Kotler, Hermawan Kartajaya and Iwan Setiawan <br/><br/>
Marketing 4.0 : Moving from Traditional to Digital  

 - New Jersey:  John Wiley & Sons:  2017. 
 - xix,184p.  
<br/><br/><label>ISBN: </label>9781119341208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA<br/>Marketing<br/>Internet Marketing
<br/><br/><label>Dewey Class. No.: </label>658.81 KOT