TY  - BOOK
AU  - George E Belch ,Michael A Belch ,Keyoor Purani
TI  - Advertising and Promotion  :An Integrated Marketing Communications Perspective
SN  - 9789354600807
U1  - 659.1 BEL 
PY  - 2023///
CY  - Chennai
PB  - Mc Graw Hill Education India pvt .ltd.
KW  - MBA
ER  -