George E Belch ,Michael A Belch ,Keyoor Purani <br/><br/>
Advertising and Promotion  :An Integrated Marketing Communications Perspective 

 - 12th 
 - Chennai,  Mc Graw Hill Education India pvt .ltd.  2023 
 - xxxi,712,e29p. 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL