W Chana Kim And Renee Mauborgne <br/><br/>
Blue Ocean Strategy : How to Create Uncontested Market Space And Make The Competition Irrelevant 

 - Boston,  Harvard Business Review Press. 
 - xxviii,287p. 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Dewey Class. No.: </label>658.802 KIM