TY  - BOOK
AU  - George E Belch, Michael A Belch and Keyoor Purani
TI  - Advertising And Promotion : An Integrated  Marketing Communications Perspective
SN  - 9789354600807
U1  - 659.1 BEL 
PY  - 2022///
CY  - Chennai
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - MBA
ER  -