George E Belch, Michael A Belch and Keyoor Purani <br/><br/>
Advertising And Promotion : An Integrated  Marketing Communications Perspective 

 - Chennai,  McGraw Hill Education India Pvt. Ltd.  2022. 
 - xxxi,712, E-29p. 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL