TY  - BOOK
AU  - Kotler, Philip; Kartajaya, Hermawan & Setiawan, Iwan
TI  - Marketing 4.0: moving from traditional to digital
SN  - 9781119341208
U1  - 658.8 
PY  - 2017///
CY  - canada
PB  - Wiley
KW  - Marketing 4.0
ER  -