Chopra, Sunil & Kalra, Dharam VircreatortextiiNoidaPearson20197th ed.monographiceng

print

xvii, 562 p.Learning objectives help students understand what they need to take away from each chapter. The link between supply chain decisions and the financial performance of a firm has been developed in detail in Chapter 3. Concepts underlying the design of distribution networks are illustrated in the context of omni-channel retailing in Chapter 4. New mini-cases, examples, and exercises with a global focus have been added to help students apply the concepts and methodologies in the context of strategic decision-making for a business. Some of these examples in the Indian context include: “GST—A Logistics Game Changer in India”, “Jaipur Rugs—Networking Tradition with Modernity,” “Outsourcing Maintenance Repair and Operations (MRO) Service by the Indian Aviation Industry,” MBA 13743 Supply Chain Management658.7 CHO978935306596623101220231012170139.0