01816nam a22002177a 4500 AIT 20230925154202.0 230925b ii ||||| |||| 00| 0 eng d 9781529731989 AIT 658.8 TUT Tuten, Tracy L. 13709 Social Media Marketing 4th ed. New Delhi, SAGE Publication Ltd ; 2021. XIII, 466 p. **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.” TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing. MBA 13710 Social Media Marketing 13711 ddc MBA_BK 0 0 0 ddc 0 0 AIT AIT 2023-08-18 Book Paradise Bill No: 96726 dtd: 08-08-2023 0 658.8 TUT PG03610 2023-09-25 2023-09-25 MBA_BK MBA 96726 08-08-2023 27% 7152 7152