02167nam a22002177a 4500 AIT 20230925152936.0 230925b ii ||||| |||| 00| 0 eng d 9781529742800 AIT 658.8 HAN Hanlon, Annmarie 13706 Digital Marketing : Strategic planning & integration 2nd ed New Delhi , SAGE Publications Ltd ; 2022. xvii, 454 p. An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. Digital Marketing, Strategic planning integration 13707 MBA 13708 ddc MBA_BK 0 0 0 ddc 0 0 AIT AIT 2023-08-18 Book Paradise Bill No: 96726 dtd: 08/08/2023 0 658.8 HAN PG03609 2023-09-25 2023-09-25 MBA_BK MBA 96726 08-08-2023 27% 7151 7151