Grant, Robert M.

Contemporary Strategy Analysis - 10th ed. - New Delhi, Wiley ; 2022. - xvi, 755 p.

Contemporary strategy analysis focuses on strategic analysis, value creation, and implementation. This book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. The book’s comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business strategy and the business environment links concept to context for a holistic understanding of how strategy is formulated and executed.

9789354245800


MBA


Contemporary Strategy Analysis

355.43 / GRA