01669nam a22002177a 4500 AIT 20231012171548.0 230822b ii ||||| |||| 00| 0 eng d 978-93-5532-040-7 AIT 658.872 GUP Seema Gupta 13490 Digital Marketing 3rd ed Chennai, McGraw Hill; 2023. xxvi, 546 p. Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features. Salient Features: 1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc. 2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc. 3. Addition of relevant case studies across all the chapters 4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc. 5. Provides extensive online content for students and instructors MBA 13748 Digital Markrting 13749 ddc MBA_BK 0 0 0 ddc 0 0 AIT AIT REF 2023-07-14 970.00 1 658.872 GUP PG03533 2024-04-17 2024-04-02 970.00 0000-00-00 MBA_BK MBA IN374 11/07/2023 25% 0 0 ddc 0 0 AIT AIT 2023-07-14 970.00 0 658.872 GUP PG03534 2023-08-22 970.00 0000-00-00 MBA_BK MBA IN374 11/07/2023 25% 0 0 ddc 0 0 AIT AIT 2023-07-14 970.00 1 658.872 GUP PG03535 2024-03-25 2023-10-31 970.00 0000-00-00 MBA_BK MBA IN374 11/07/2023 25% 0 0 ddc 0 0 AIT AIT 2023-07-14 970.00 0 658.872 GUP PG03536 2023-08-22 970.00 0000-00-00 MBA_BK MBA IN374 11/07/2023 25% 0 0 ddc 0 0 AIT AIT 2023-07-14 970.00 0 658.872 GUP PG03537 2023-08-22 970.00 0000-00-00 MBA_BK MBA IN374 11/07/2023 25% 0 0 ddc 0 0 AIT AIT 2023-08-26 KL Book House 970.00 0 658.872 SEE PG03699 2023-10-12 2023-10-12 MBA_BK MBA KLBH/IN/213/2023-24 20-07-2023 28.25 0 0 ddc 0 0 AIT AIT 2023-08-26 KL Book House 970.00 0 658.872 SEE PG03700 2023-10-12 2023-10-12 MBA_BK MBA KLBH/IN/213/2023-24 20-07-2023 28.25 0 0 ddc 0 0 AIT AIT 2023-08-26 KL Book House 970.00 0 658.872 SEE PG03701 2023-10-12 2023-10-12 MBA_BK MBA KLBH/IN/213/2023-24 20-07-2023 28.25 0 0 ddc 0 0 AIT AIT 2023-08-26 KL Book House 970.00 0 658.872 SEE PG03702 2023-10-12 2023-10-12 MBA_BK MBA KLBH/IN/213/2023-24 20-07-2023 28.25 0 0 ddc 0 0 AIT AIT 2023-08-26 KL Book House 970.00 0 658.872 SEE PG03703 2023-10-12 2023-10-12 MBA_BK MBA KLBH/IN/213/2023-24 20-07-2023 28.25 7063 7063