00326nam a2200121Ia 4500008004100000100004300041245005000084250000600134260002100140260000900161300000900170650002500179221231s9999    xx            000 0 und d  aChurchill, Gilbert A & Iacobucci, Dawn 0aMarketing Research Methodological Foundations  a8  bThomson Learning  c2002  a1006  aManagement Marketing