<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00628nam a2200217Ia 4500</leader>
  <controlfield tag="003">AIT</controlfield>
  <controlfield tag="005">20260513194625.0</controlfield>
  <controlfield tag="008">221231s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9789353435141</subfield>
    <subfield code="c">599</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">AIT</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">AIT</subfield>
    <subfield code="e">AACR2</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.872 BHA</subfield>
    <subfield code="2">23</subfield>
    <subfield code="q">AIT</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Bhatia, Puneeth Singh</subfield>
    <subfield code="e">Author</subfield>
    <subfield code="q">Puneet Singh Bhatia</subfield>
    <subfield code="9">18092</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
    <subfield code="a">Fundamentals of Digital Marketing /</subfield>
    <subfield code="c">by Puneet Singh Bhatia</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2nd ed.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2=" ">
    <subfield code="a">Noida :</subfield>
    <subfield code="b">Pearson,</subfield>
    <subfield code="c">&#xA9;2019.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xix, 479 p.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">MBA</subfield>
    <subfield code="9">18093</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="b">og,Digital,Marketing,MBA</subfield>
    <subfield code="9">18094</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">MBA_BK</subfield>
    <subfield code="2">ddc</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">1</subfield>
    <subfield code="a">AIT</subfield>
    <subfield code="b">AIT</subfield>
    <subfield code="d">2022-06-03</subfield>
    <subfield code="e">Sri Book World</subfield>
    <subfield code="g">599.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.87 BHA</subfield>
    <subfield code="p">PG03339</subfield>
    <subfield code="r">2022-12-31</subfield>
    <subfield code="v">599.00</subfield>
    <subfield code="w">2022-12-31</subfield>
    <subfield code="y">MBA_BK</subfield>
    <subfield code="z">MBA</subfield>
    <subfield code="A">IN7720</subfield>
    <subfield code="B">2022-05-27</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">AIT</subfield>
    <subfield code="b">AIT</subfield>
    <subfield code="d">2022-06-03</subfield>
    <subfield code="e">Sri Book World</subfield>
    <subfield code="g">599.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.87 BHA</subfield>
    <subfield code="p">PG03340</subfield>
    <subfield code="r">2022-12-31</subfield>
    <subfield code="v">599.00</subfield>
    <subfield code="w">2022-12-31</subfield>
    <subfield code="y">MBA_BK</subfield>
    <subfield code="z">MBA</subfield>
    <subfield code="A">IN7720</subfield>
    <subfield code="B">2022-05-27</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">1298</subfield>
    <subfield code="d">1298</subfield>
  </datafield>
</record>
