Lamb, Charles.W & etal <br/><br/>
Marketing 

 - New Delhi  Cengage Learning  2012 
 - 671p 
<br/><br/><label>ISBN: </label>978-81-315-2034-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA Marketing,MBA 
<br/><br/><label>Dewey Class. No.: </label>658.8 LAM