Malhatra, Naresh K. & etal <br/><br/>
Marketing Research 

 - 6th ed 
 - Noida  Pearson  2013 
 - 948p 
<br/><br/><label>ISBN: </label>978-81-317-3181-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA Marketing,Research,MBA 
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL