Zeithaml, Valarie A. & etal <br/><br/>
Services Marketing 

 - 5th ed 
 - New Delhi    Tata McGraw-Hill Education  2011 
 - 763p 
<br/><br/><label>ISBN: </label>978-0-07-070099-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA Services,Marketing,MBA 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI