Zeithaml. Valarie A.& etal <br/><br/>
Services Marketing 

 - 4th ed 
 - New Delhi    Tata McGraw-Hill Education  2010 
 - 743p 
<br/><br/><label>ISBN: </label>978-0-07-066007-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA Services,Marketing,MBA 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI