Cravens, David W. & etal <br/><br/>
Strategic Marketing 

 - 8th ed 
 - Chennai  Macmillan education  2019 
 - 726p 
<br/><br/><label>ISBN: </label>978-0-07-068260-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA Strategic,Marketing,MBA 
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA