Kotler, Philip & etal <br/><br/>
Marketing Management 

 - 14th ed 
 - New Delhi  Pearson  2012 
 - 596+I 20 P 
<br/><br/><label>ISBN: </label>978-81-317-1683-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA Marketing,Management,MBA 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT